Maia Friedlander is the designer behind Unnatural Glow, specializing in custom LED wearables and fiber optic costume design. With a background in both performance and prop design, her work focuses on creating illuminated pieces that enhance movement, visual impact, and stage presence.
Her approach is rooted in an understanding of how costumes function in motion, allowing each design to balance aesthetics with durability and wearability. Drawing from her experience in flow arts and performance, Maia creates pieces that are not only visually striking but built to perform.
Each project is developed through a combination of technical construction and creative exploration, resulting in custom designs that continue to evolve alongside her work in choreography, materials, and light-based design.
Maia Friedlander is also an experienced performance artist, with a background in LED and fire performance, prop manipulation, and immersive event work. Her experience performing in dynamic, real-world environments informs her design approach—bringing a deep understanding of movement, visibility, and durability to every piece. This hands-on perspective allows her to create illuminated costumes and props that not only look striking, but function seamlessly in motion across stage, film, and live settings.
Performance work is offered through LiveWire.
Brands we have worked with:
